Russian version of the article is available here.
We are glad to announce that you can now track your company performance per various parameters directly from My Hub! All the analytics is available in My hub >> tab "Analytics".
Let's go over all the diagrams in Analytics and have a closer look at the value behind them.
Assigned vs. Missed orders
The diagram illustrates how many orders your drivers have accepted or missed within a given period (day, month, year).
“Assigned orders” include all jobs accepted by the drivers.
“Missed orders” include all jobs not assigned to any driver within the set proposal time. The diagram does not consider the reasons why jobs are not assigned.
If you point at the graph, you will see the exact numbers.
The fewer orders are missed, the better. Basically, if a company is missing a significant amount of orders, one has to review the whole business model very critically.
The chart shows all the orders of your company, split by the source. It shows orders for a given period (day, month, year).
“Partner apps” are all the orders from apps of other taxi companies on our platform (if you allow “service for travellers” in My Hub).
“Android” are the orders accepted from Android versions of your application.
“iOS” are the orders accepted from iOS versions of your application.
“Web” are the orders accepted from a web application of your company.
“Taxi Butler” are the orders accepted from Button application.
“Operator App” are the orders accepted from your company operator app.
“Operator API” are the orders accepted from company operator API.
The number of bookings coming from each source become visible when you move the pointer over the chart.
Booking sources chart shows which channels people use to interact with your app. It allows to deduce several things essential for the business:
Which platforms are the most profitable to work with;
Collaboration with which companies (in case of working with a partner operator) is the most successful for you;
What platforms need more attention in order to bring more profit.
Driver median response time
The chart shows how much time your drivers spend to confirm a job or to bid for a new job offer. The calculation is based on the confirmation time. Confirmation time is the “offer bid time of a driver” minus “offer staying open time”. The chart visualizes the median of a confirmation time of all your company drivers. The x-axis shows the date, and the y-axis the response time.
The median is more precise than “the arithmetic mean”. The mean is the sum of the response time of all your drivers added up together and divided by the number of your drivers. The median is the middle value separating the greater and lesser halves of a data set, which allows avoiding statistics spoiling by one or two lazy drivers.
Normally, the quicker drivers react, the better the reputation of a company is. Sometimes long response time is a result of no notifications sent to the drivers. Sometimes it is a consequence of low engagement level of the drivers: in such case, you may think of motivating the drivers.
Drivers response time vs. Clients waiting time
This bar chart demonstrates how many of your clients were ready to wait for a driver confirmation, and for how long.
The y-axis shows the number of bookings. The x-axis shows the seconds of the driver response time. If you place your cursor on any point of the graph, you get specific information on how certain response time corresponds with cancellation by customers and how many jobs were accepted by drivers with a particular response time.
Based on this correlation, you can define the business goals more precisely. For example, you see what optimal response time you need to reach to keep both the clients and the drivers happy.
This diagram shows the orders your company got in a given period, ranked by their status.
On the horizontal axis, the dates are marked. On the vertical one, the number of orders.
This diagram operates with 4 types of orders:
Completed — all the orders your drivers accepted and completed (paid and unpaid);
Cancelled by driver — all orders your drivers cancelled (because of a customer did not show up, because a driver was offline, or because there was no trip confirmation).
Cancelled by customer — all orders accepted by your drivers but cancelled by customers (because a customer decided not to go, or because there was no taxi arriving at the pickup point).
Cancelled by operator — all orders accepted by your drivers, but cancelled by an operator for whatever reason.
This knowledge enables well-targeted problem shooting for the company. For instance, if all the canceled orders are coming from the drivers, it’s time to work hard on drivers engagement or to hire more drivers because there is a possibility your client base is growing quicker than your fleet.
This chart shows your company’s total revenue from orders only. Orders total is calculated by summing up:
The unpaid orders;
The orders paid by credit card;
The orders paid by terminal;
The orders paid with cash;
The orders paid with third-party payment systems (partner operators and operator API).
Move the pointer along the graphs and you will see the amount of money received from each source.
These statistics enable taking important decisions on business development: if it’s going the right way; if there are things to change; if there are unexpected breakthroughs.
This chart is an extra to the statistics on each referral program you launch. It illustrates all your company orders made within a certain period with and without referral coupons.
Orders without coupon — all orders that were completed and paid without a referral coupon.
Orders with coupon — all orders completed and paid with a referral coupon.
Let the pointer hover over the diagram and you will see the numbers.
This chart shows if people react to your referral program at all. You can also use it to understand which promotion channels are the most productive for a referral. You can compare the data from different periods, which makes the comparison of marketing approaches possible (and easy).
This diagram shows the total revenue of your company (for a chosen period), gained from all drivers and all customers. It is calculated by adding up:
Card transactions made by customers.
Card transactions made by drivers (all driver top-ups).
Manual top-ups of driver accounts.
When placing the cursor on the diagram, you will see the specific numbers.
The difference between “Orders total” (in "Payment methods" tab) and “Total revenue” is that:
“Total revenue” stands for company revenue from the orders + all revenue from the drivers;
“Orders total” stands for your company revenue from the orders only.
As “Total revenue” shows the pure real money coming to your company for a period that you define, it is a good bookkeeping tool. It gives a possibility to compare the income flows of the company. You can see if the revenue from a particular source is large enough, is it growing or declining.
Enjoy keeping track of your business performance on a daily basis!