Russian version of the article is available down the link.
Referral campaigns are based on the “word of mouth” principle, which is the most effective way to gain quality users.
Our referral system allows you to motivate users to share the app in a flexible way. First of all, you can configure the motivation for referral and referee. Then you can create as many different referral campaigns as you want, targeting them on a specific group of people, events, corporates, etc.
Referral user acquisition is an organic way to attract new users. It works night and day with no action needed, and it gives a constant organic flow of new users.
Referral program is a fully automated marketing engine that is more cost-effective than advertising or any regular marketing tool.
The new user acquisition is done through reference - referral holders invite their friends, who can invite friends too.
The campaign is launched with initial coupons that have to be given to the initial group of people who will start spreading the app.
Rewards for referral and referee can be configured in the following way: referral gets a coupon when invited. When a referral takes the first ride, the referee gets a coupon as well. Referral and referee coupons can have different values.
Please download the latest version of the referral programs guide (the long read).